Collection
Real Estate Agent Toolkit
40 portable AI skills for real estate agents
A skill is a recipe that teaches AI one job. These skills live in the expert-partners-skills marketplace and reach every surface through the organization plugin marketplace. The marketplace skill map lists their status as designed. Availability depends on what your current AI can load.
Skills listed by marketplace name, from the expert-partners-skills skill map
Setup & positioning 6
- Marketplace skill
Agent Brain Builder
A 9-question interview that writes your brain file. Interviews you and writes the one file Claude reads every time, with who you are, your market, your niche, your voice and your proof.
Portable skill · Part of this toolkit
Use cases and examples - Marketplace skill
Competitor Analysis Skill
What every agent in your market is missing. Name 2–3 local competitors — it studies their public content, finds the patterns, and writes your differentiation plan with 5 content moves.
Portable skill · Part of this toolkit
Use cases and examples - Marketplace skill
Business Plan Builder
Your income goal turned into a 90-day plan. Turns your 1-year goal into deals needed, appointments needed, and 3 weekly activities — with the math shown and a live dashboard.
Portable skill · Part of this toolkit
Use cases and examples - Marketplace skill
Brand Direction Builder
Your colors, fonts, and style — picked for you. Proposes one brand direction based on who you serve: colors, fonts, vibe, one-liner, and style rules on one page.
Portable skill · Part of this toolkit
Use cases and examples - Marketplace skill
Offer USP Skill
Your answer to "why should I hire you?". A short interview becomes your "Why Work With Me" one-pager, your one-liner, your 30-second spoken version, and your proof line.
Portable skill · Part of this toolkit
Use cases and examples - Marketplace skill
Agent Bio Writer
Your Instagram, Facebook, and TikTok bios, written. Writes platform-ready bios from your brain and brand direction — who you help, your proof, and what to do next.
Portable skill · Part of this toolkit
Use cases and examples
YouTube & video 7
- Marketplace skill
YouTube SEO Skill
The upload package that gets videos found. Topic or transcript becomes 5 titles, a description with chapters, tags, hashtags, thumbnail text, and the pinned comment.
Portable skill · Part of this toolkit
Use cases and examples - Marketplace skill
YouTube Video Ideas Skill
20 videos people actually search for. Your market and niche become 20 long-form video ideas with search-first titles, grouped, with the top 3 to film first.
Portable skill · Part of this toolkit
Use cases and examples - Marketplace skill
YouTube Channel Setup Skill
Your channel page, set up to convert. Writes your keyworded channel description, about section, playlist structure, banner text brief, links, and upload-defaults checklist.
Portable skill · Part of this toolkit
Use cases and examples - Marketplace skill
Market Video Scripter
The market update that researches itself. Finds this month's local stats with web search (sources cited), then writes your 60-second script, on-screen text, and caption.
Portable skill · Part of this toolkit
Use cases and examples - Marketplace skill
Video Repurposer Skill
One long video becomes a week of shorts. Paste a transcript — it finds the 3 strongest stand-alone moments and scripts each as a short, with captions and a text post.
Portable skill · Part of this toolkit
Use cases and examples - Marketplace skill
Hook Generator
30 opening lines for any topic. Any topic in, 30 scroll-stopping hooks out — in six styles, with the top 3 picked and explained.
Portable skill · Part of this toolkit
Use cases and examples - Marketplace skill
Reel Script Writer
A filmable 45-second script from one hook. Turns a hook into a full reel script — teleprompter version, bullet version, b-roll notes, and the caption.
Portable skill · Part of this toolkit
Use cases and examples
Lead generation, follow-up & proof 8
- Marketplace skill
Real Estate Postcard Writer
Your farming postcards, written front and back. Writes Just Listed, Just Sold, Market Update, and Home Value postcards — with the 4-month rotation plan and a design brief.
Portable skill · Part of this toolkit
Use cases and examples - Marketplace skill
Lead Follow-Up Email Writer
The 3 emails that book the call. Writes the 3-email follow-up plus the booking message for everyone who grabs your guide — loaded into Gmail by the Gmail Assistant.
Portable skill · Part of this toolkit
Use cases and examples - Marketplace skill
Google Business Profile Skill
Show up when locals Google "realtor near me". Writes your whole Google profile: description, services, a month of Google posts, Q&A answers, and review reply templates — as a paste-by-paste checklist.
Portable skill · Part of this toolkit
Use cases and examples - Marketplace skill
Client Case Study Writer
Every closing becomes proof content. One closed deal becomes the just-sold post, the client case study, and the review request — with a privacy check built in.
Portable skill · Part of this toolkit
Use cases and examples - Marketplace skill
Review Referral Writer
Reviews turned into a marketing engine. Three modes: request a review (personalized ask), respond to one, or turn one into a social proof post.
Portable skill · Part of this toolkit
Use cases and examples - Marketplace skill
Lead Magnet Builder
Your local guide, written and ready to design. Writes a buyer, seller, relocation, or neighborhood guide worth trading an email for — plus its design brief for Claude Design.
Portable skill · Part of this toolkit
Use cases and examples - Marketplace skill
Lead Magnet Delivery Scripts
The words that give your guide away. Writes your CTA lines, the reply for when someone asks, and the delivery message with one qualifying question.
Portable skill · Part of this toolkit
Use cases and examples
Listing & client lifecycle 8
- Marketplace skill
Objection Response Writer
What to say when a client pushes back. Any objection in, two responses out: the say-it-out-loud version and the send-it version — plus practice mode.
Portable skill · Part of this toolkit
Use cases and examples - Marketplace skill
Daily Planner
Your day, time-blocked, with the money task first. Takes your to-dos and appointments and builds a prioritized, time-blocked day — plus a visual Daily Dashboard artifact.
Portable skill · Part of this toolkit
Use cases and examples - Marketplace skill
Pre-Listing Package Writer
What the seller reads before your appointment. Writes the intro email and the one-page "how I sell homes" document that pre-sells you before you arrive.
Portable skill · Part of this toolkit
Use cases and examples - Marketplace skill
Listing Marketing Skill
Win the listing, then launch it — one skill, two modes. WIN IT: your full listing presentation plus a paste-ready design brief. LAUNCH IT: the MLS description sized to your MLS character limit plus the Just Listed post.
Portable skill · Part of this toolkit
Use cases and examples - Marketplace skill
Open House Kit Writer
Everything around one open house. Writes the invite post, day-of story lines, the neighbor invite, and 3 follow-up texts for every type of visitor.
Portable skill · Part of this toolkit
Use cases and examples - Marketplace skill
Client Welcome Pack Writer
What happens the moment a client signs. Writes the welcome email plus a what-happens-next roadmap: the 7 steps, who does what, how you communicate.
Portable skill · Part of this toolkit
Use cases and examples - Marketplace skill
Listing Ad Copy Skill
Meta ads that fit the boxes and sound human. Writes primary text, headlines, and descriptions for a listing, open house, or lead magnet — inside Meta's character limits, fair-housing safe.
Portable skill · Part of this toolkit
Use cases and examples - Marketplace skill
Client Follow-Up Writer
The right message, ready to send — three modes. Active lead, ghosted lead, or past-client check-in — describe the situation and it writes the message, plus the day-3 touch.
Portable skill · Part of this toolkit
Use cases and examples
Named-app skills 5
- Marketplace skill
Gamma Presentation Builder
Content to designed deck in one step. Takes your presentation content and creates the designed deck as a draft in your Gamma account — or hands you the paste-ready structure.
Portable skill · Part of this toolkit
Use cases and examples - Marketplace skill
Canva Assistant
Claude's work, sent into your Canva. Takes any written piece and creates the draft design in your Canva account, sized for the platform.
Portable skill · Part of this toolkit
Use cases and examples - Marketplace skill
Gmail Assistant
Claude's emails, loaded into your drafts. Takes any email Claude wrote and loads it into Gmail as a ready-to-send draft — addressed and subject-lined. Never sends.
Portable skill · Part of this toolkit
Use cases and examples - Marketplace skill
Metricool Post Scheduler
One post, every platform, scheduled. Formats a finished post natively for each platform and schedules it as drafts in your Metricool queue — you approve before anything goes live.
Portable skill · Part of this toolkit
Use cases and examples - Marketplace skill
Notion Content Board Builder
Your whole content system, built in Notion. Connects to your Notion and builds the board: pipeline (Idea → Scripted → Filmed → Posted), calendar view, 20 video ideas loaded, scripts on the first 5.
Portable skill · Part of this toolkit
Use cases and examples
Where these skills came from
Source material: Mike Sherrard. These links were supplied for public attribution.
Social & short-form content 6
Long-Form Script Writer
Your full YouTube script, filmable in 10 minutes. One idea becomes a complete script: 3 hooks, chaptered body, retention beats marked, CTA — teleprompter and bullet versions.
Portable skill · Part of this toolkit
Use cases and examplesCarousel Writer
Save-worthy carousels without filming. A topic becomes slide-by-slide carousel copy, the caption, and a paste-ready design brief for Claude Design.
Portable skill · Part of this toolkit
Use cases and examplesContent Multiplier
One idea becomes a week of content. One topic — or a messy voice memo — becomes 3 captions, a reel script, an email, and a LinkedIn post.
Portable skill · Part of this toolkit
Use cases and examplesMarket Research Skill
Know your market in 5 minutes, sources cited. Web-searches your market right now — prices, inventory, rates, what people are asking — and writes a research brief with every source linked.
Portable skill · Part of this toolkit
Use cases and examplesInstagram Story Skill
5 minutes of stories a day, DMs every week. Writes slide-by-slide story sequences with poll and question sticker ideas — plus a DM-starter tied to your lead magnet.
Portable skill · Part of this toolkit
Use cases and examplesThis Week in [City] Writer
The local insider post, researched for you. Web-searches your city's news and events this week and writes the roundup post plus story slides — every item linked to its source.
Portable skill · Part of this toolkit
Use cases and examples